Belviq, Arena Pharmaceuticals' (NASDAQ: ARNA) lead obesity drug,
continues to rack up mediocre sales numbers as sales performance
continues to lag expectations. Fans of Belviq and Arena still see the
drug as a potential blockbuster but questions remain as to how Belviq
can still meet lofty pre-launch predictions.
In an earlier
article, I noted that Belviq will likely need more time to fit into
accepted standards of care and many physicians will simply need more
exposure to Belviq before they feel comfortable exposing obesity
patients to a new drug. In the meantime, physicians will still rely
overwhelmingly on tried-and-true approaches including diet and exercise.
That
being said, there is ample good news for Belviq into the mid-to-long
term. Arena and marketing partner Eisai (NASDAQOTH: ESALY) remain
confident in Belviq's potential and have recently moved to up marketing
efforts significantly. Furthermore, physicians will likely warm up over
time to a new medication option in an area that is short on decent
drugs.
A much needed pep talk
Recent actions on the part of
Arena and Eisai seem to indicate that there is a renewed effort to
overcome some of the barriers Belviq has faced since June. In
particular, Eisai recently announced intentions to double Belviq's sales
force by December.
Given that many physicians still need
convincing before they switch patients to a new and unfamiliar
medication, this can only be seen as a good thing. Additionally,
Belviq's label still carries warnings against rare but potentially fatal
heart valve and neurological side effects -- increased outreach to
physicians would likely go a long way to lessen fears surrounding its
safety.
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